Alberto Meda came to design from engineering, bringing with him a pragmatic mind, an attention to details in materials and production process, in addition to formal concerns. This applied-science background has shaped Meda’s recognizable stamp of elegant simplicity, designs that are at once modern in form and organic in feel.
Meda started his career in the 1970s as the technical director of the plastics manufacturer Kartell. There he began to forge a unique relationship between technology and design experimentation, incorporating poetry as well as engineering into his imaginative solutions. He subsequently opened his own office in Milan.
Meda believes that “the more complex the technology, the more it is suitable for the production of objects for simple use, with a unitary image, almost organic.” He demonstrated this idea with the Light Light Armchair, his first carbon–fiber chair, manufactured in a small series. The chair, which weighs a mere four pounds, is a physical and psychological representation of lightness.